If you’ve made it to this article then that means you understand the importance of building a mailing list, and know how to build a mailing list. However once you finally have all these email subscribers, what do you actually do with them? What emails should you be sending them?
I started collecting email subscribers on Greta’s Travels because that’s what everybody told me to do, but I never bothered looking into what to do with them. I think I went for about two years without ever sending them an email, and when I did email them I would get lots of unsubscribes because nobody would remember me.
So learn from my mistakes, and read this guide to discover what you should be sending to your mailing list!
Creating your own email series
The idea behind an email series is that as much as possible of it is automated. You don’t want to be personally sending emails every time someone signs up. And if you can automate one email, why not automate a few so that people can learn more about you and your blog?
It is really important for your audience to hear from you straight away after they sign up. If you wait days or weeks they will quickly forget who are you and what was the freebie they signed up for.
Emails are a powerful tool to build a connection with your audience. That is why it’s very important that you email your list consistently, preferably once a week. In this way your audience will remember who you are and won’t turn into a cold stone group who has no clue about your existence.
Your welcome series should have about 4 emails that will later successively convert into weekly newsletters. Here is an overview of what you should put in your welcome email funnel:
Email 1: Here is your freebie!
Email 2: About me and my blog
Email 3: Some inspiring stories (relevant to the freebie)
Email 4: Some useful resources
Especially if you’re trying to sell them a product, or if you’re trying to sell them something through affiliate marketing, you want to build a relationship with them before you pitch.
People won’t buy your product just because you listed facts and features of it. They buy because you have inspired them. They trust you. They want the transformation you are showing.
The features of your product/service are not important unless your audience understands how your product/service will improve their lives, how it will solve their pain points and make their lives easier.
Email funnels are a powerful tool for monetizing your existing subscriber list. Even if you have no product to sell, you can still use sales funnel to promote affiliate products.
The key is to show the problem to your reader, constantly trigger pain points he/she is experiencing and finally solve the problem with your product/service or an affiliate product that is the best fit.
Whenever you plan your sales funnel and email series, you need to first think of the Value that you give.
The proces should be VALUE -> VALUE -> VALUE -> SOFT PITCH -> VALUE -> HARD PITCH
You can’t just ask for the sale without laying some groundwork. You need to start by providing value. Get your reader onside and trusting you, being blown away by your content.
You want your email funnel to be long enough to warm up your audience before the hard pitch, and to provide enough value that when you pitch your product, they will respect your opinion. Always remember that the more value you give first the better will be your results.
Sales funnels are all about building trust and connection, that’s why you should let your personality shine through your emails. You want your subscribers to feel like you read their mind and understand exactly how they feel.
Once your welcome email funnel is over, don’t forget about your subscribers! You should still remain consistent. Write to your audience at least once a week – share with them a blog post that you wrote, a new tip that you found, etc.
Think of emails the same way you think about Instagram stories. The aim is to create a connection and to make your subscribers trust you.
Still not sure what to send to your email subscribers? Leave any questions you have in the comments below! We hope this introduction to email funnels has given you an idea of what, as a blogger, you should be sending to your mailing list.
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