When you first start blogging you will hear more experienced bloggers emphasising just how important having a mailing list is. You will hear buzzwords like “the money is in the list” but not many people expand beyond that.
So why do you need a mailing list? In this post we will look at all the reasons why collecting email subscribers, right from day one, is one of the best things you could do for your blog!
6 reasons why you need a mailing list
If you think that emails are just obsolete or spammy, we are here to prove the opposite. Emails are a great way to connect on a deeper level with your ideal audience.
We have outlined below the 6 reasons why mailing lists are still so important for bloggers.
1. You own the email list
Unlike your social media following, your email list is something that you own. It’s a direct contact to people who are interested in you, your blog and your products, and you will always have it.
You might have one million Instagram followers, but if Instagram stops existing tomorrow, you will have lost your entire audience. If you have their emails, you will still be able to connect with them even if all social media suddenly goes away.
2. It’s not subject to changing algorithms
With social media you don’t own anything, you are playing the game and you are subject to their ever-changing algorithms. Sure you might have one million people who actively chose to follow you on Instagram because they like your content, but if every time you post a photo only 10% of your audience sees it, what’s the point?
When you send an email to your mailing list, you are sure that it will land in their inbox and they will see it. Sure for some people it might land in their “promotions” or “spam” inboxes, but they will eventually get round to checking those folders too.
With an email list you are guaranteed that 100% of your audience will see the content you are trying to share with them.
3. People check their emails all the time
What’s the first thing you do when you wake up in the morning? If you’re anything like me, you roll over, turn off your alarm, pick up your phone and check any messages you’ve received over night. I usually start with WhatsApp, Facebook messenger and then my emails. I also open Instagram but I only check my own notifications and give it a couple scrolls, I don’t wait to see if I’ve caught up with the last time I opened the app.
Emails are the one form of contact that everybody checks all the time. People actively open their inboxes, see emails and have to make a conscious decision whether to read it or bin it. Even if they do bin it, they’ve given it more attention than a random post they saw while mindlessly scrolling through Instagram.
4. Emails feel more personal
Through emails you can reach people with a direct personal message. Sending emails is like talking with a friend over a coffee, while social media is more like a big party. Through emails you can build a relationship with your readers – there is no better way to create an intimate connection.
Unlike blogs or social media where the message goes to masses, email goes to one person! Moreover, thanks to technology today, emails that you send to your audience can be completely personalized, which makes it feel like a one-on-one conversation.
Let me give you an example. When do you feel better connection? Opening an email in your inbox with a paragraph: “Dear Anna, how are you?” vs watching an Instagram story that says “Hi guys, how are you?”
Also, your audience won’t see any other comments like they would under your Instagram post or on the blog, which means they won’t be distracted.
5. Email subscribers REALLY want to hear from you
Signing up for a mailing list requires more effort than following someone on social media. Sure, it’s not massively complicated, but there are still extra steps involved.
Compared to the simple action of tapping on the “follow” button to sign up for a mailing list you have to give your name, email address, confirm it with one of those quizzes that check you’re not a robot and sometimes even confirm the double opt-in in the first email.
For someone to go through all those steps it means they’re actually interested in what you have to say, and are more likely to keep an eye out for your emails.
6. Sales conversion are way higher than social media
Emails are a way more effective sales tool than any social media. According to stats, emails bring a 4400% ROI, making it the most profitable tool ever. If you don’t think it’s working effectively for you, you probably need to do warm up your list.
Even if you have nothing to sell, email list can help you increase your blog traffic. Readers may come, have a look at one article and go, never to return.
If you manage to catch their email on their first visit you can then send them new related articles every time you publish them, and keep them coming back to your website. Even if you don’t sell your own products you can share your affiliate heavy posts with your readers, and potentially earn money through those.
I hope we’ve managed to convince you that email marketing is one of the key elements in your blogging journey. Email marketing is personal, effective and yours.
If there’s something about email building that you’re still not convinced about, let us know in the comments! Once you understand the importance of collecting email subscribers, check out our guide on how to exponentially build your mailing list!
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